Hope found herself in a pickle on The Bold and the Beautiful. She’s pushed for Hope for the Future to see the light of day, but Steffy wouldn’t have it. Now is not the time, since they want to focus on bringing back couture featuring Eric Forrester.
Hope for the Future was successful at one point. It even had a couture collection. When Thomas was the lead designer, the success reached an all-time high. However, interest waned after he left, and the line has been pushed back twice. Yet, Hope is confident that her line is still a moneymaker.
Key Takeaways
- Hope wants a timeline for the relaunch of Hope for the Future.
- HFTF had many successful periods, most notably around 2010 and in 2022.
- In the past year, the line has been pushed back countless times due to budget constraints and a shifting focus on couture.
Hope for the Future’s Heyday
Hope for the Future had its heyday in 2010, when Hope (then Kim Matula, who has a new role) launched the brand. It initially started as a teen line, which had immediate success. But that didn’t stop Forrester Creations from canceling the line years later.
Hope (now Annika Noelle) faced many setbacks over the years. After its 2015 cancellation, it was reintroduced and became a mainstay for Forrester Creations.
When Thomas (Matthew Atkinson) joined as lead designer in 2022, the line experienced a successful relaunch, with the collection receiving high praise from the fashion industry. Unfortunately, Hope’s relationship with Thomas complicated matters.
He walked away after she rejected his proposal. Carter (Lawrence Saint-Victor) tried to revive HFTF in 2024, even though the numbers showed the line no longer generated income for FC. This led to a coup attempt between Carter and Hope, who wanted to call the shots.
Can Hope Help Save HFTF?
Hope for the Future has lost the luster of its heyday. It has also lost its core messaging, as Hope herself has grown and changed. She didn’t know what to convey in this new collection.
In September 2025, Hope was excited to work with her brother Deke (Harrison Cone), who had just graduated from fashion school. He wanted to shift away from Hope’s boho style to something more urban and modern. Yet it wasn’t enough to win over FC’s top officials.
Steffy replaced Deke with Thomas, who worked on the relaunch in Paris. As of early this year, the line struggled again, and Steffy pulled the plug on the reboot. She told Hope that they needed to pour all of their assets and resources into couture.
Arguably, HFTF had a couture line at one point. It’s not impossible for a fashion house to focus on more than one couture collection in a season. Hope believes that her line is still a moneymaker for FC. But the numbers have shown over the years that their clients have moved on. Is it too late for Hope to save her own line?
