Fans have lamented for a few years now the fact that the Daytime Emmys haven’t been on television. Now, there are changes coming and they’ll be implemented in time for soap fans to watch the Daytime Emmys on their TVs later this year.
Good News For The Daytime Emmys
Variety reports that the Daytime Emmys and other award shows administered by The National Academy of Television Arts & Sciences (NATAS) will be seen on its own site. NATAS is in the process of launching a streaming service on which the Daytime Emmys can be seen via an app.
The platform is set to launch sooner rather than later — well in advance of the Daytime Emmys, which are set for June 12, 13, and 14, 2020. There’s no name for the service yet but will most likely have the word “Emmy” in its title.
The last time the Daytime Emmys were on television was in 2015 when Pop broadcast them from a ceremony on the Warner Bros. lot. Since then, fans have had to go onto Facebook, YouTube, and other digital platforms to see the ceremony.
“We were making it available on PCs [personal computers] and mobile in a clunky way,” says Adam Sharp, NATAS president and CEO. “But with the Emmys OTT app available on any platform, if you want to watch on your phone you can watch on your phone. You want to watch on your TV, you can watch on your TV. And really be accessible to the audience. Wherever they are consuming the shows, we’re on it.”
History buffs will be pleased to know that the new service will have on it not only past awards ceremonies but also clips from the NATAS archives.
“Certainly on our social channels since the beginning of the year you’ve started seeing a couple of hints of that, some of these great moments being pulled from the Emmy archives like Ellen DeGeneres’ first win in daytime,” Sharp says. “Or Rosie O’Donnell and Elmo bantering about wanting to rename it the ‘Daytime Elmos.’ Mr. Rogers doling out life lessons from the stage as he accepts his lifetime achievement award.”
Best of all, there’s no charge for the NATAS app and, at least in the beginning, there won’t be any commercials. “Long term, I think we certainly see opportunities for ad support and/or sponsor support,” Sharp says. “Monetization is not the focus, at least for 2020.” Soap Hub will keep fans updated on when the app becomes available.