On The Bold and the Beautiful, R.J. Forrester’s and Will Spencer’s rivalry is about to heat up. It’s the new generation of the ongoing feud between their fathers, Ridge Forrester and Bill Spencer. The two are likely to butt heads now that R.J. is back in town and could be working at Forrester Creations. Let’s pull back the curtain behind their rivalry.
Key Takeaways
- What will spark their rivalry is the launch of Katie, the new fashion house.
- This has led to a feud among the families, with R.J. defending the Forrester legacy and Will being pressured to support his mother’s venture.
- While Will is currently with Electra Forrester, R.J.’s return to Los Angeles saw immediate sparks fly between him and Electra, setting the stage for a soap opera love triangle.
- R.J. wants to retain his position as the Forrester golden boy, while Will has grown weary of his position at their company.
MORE: B&B circling back to teased R.J. and Will rivalry is a good move.
The Luna Nozawa Trauma
The fallout stemmed from Luna Nozawa (Lisa Yamada), who was a delusional murderer who made questionable choices. R.J. (Brayan Nicoletti — here’s what you should know) was in love with Luna before her dark side came out. At the height of 2025, Will (Crew Morrow) was impacted by Luna’s actions.
She got him drunk and victimized him. Will resented R.J.’s past association with Luna. He wondered how he could never tell that she was psychotic. She caused havoc within the Spencer family, leaving deep wounds that are still felt.
Fashion Wars Among the Forresters and Spencers
Currently, a fashion war is brewing between the Spencers and the Forresters. Katie (Heather Tom) launched her new fashion house, Logan, which competes with Forrester Creations. She used the Logan trademark, which became available after it expired under the FC umbrella over a year ago.
R.J. used to design with his grandfather, Eric (John McCook). Although Will works at Forrester, he has no interest in fashion and possesses no design skills, making him an outsider. As a result, he feels pressure to defend his mom’s venture and his father’s Spencer name.
Potential Romantic Rivalry Involving Electra
Even though Electra (Laneya Grace) and RJ share the same name, it’s been mentioned that they’re not related by blood. Nor have they ever met. This allows them to pursue a romantic relationship.
When R.J. returned to Los Angeles, sparks flew between him and Eletcra, which could cause trouble with Will, who is in a committed relationship with her. However, Dylan (Sydney Bullock) could create a quad triangle where impulsive desires and jealousy fuel actions between the two men.
Will and R.J. Clash Over Distinct Personalities
R.J. was always considered the “golden boy” of the family. He returned home after traveling the world. Meanwhile, Will is similar to his father in that he’s driven and confident.
He feels that R.J.’s entitlement at Forrester Creations is unearned. The rivalry will come to a head this coming week, just as their respective families are brought to blows over their dueling fashion houses.
