The Bold and the Beautiful’s Katie Logan is finally getting her own storyline after being pushed to the sidelines for years. She’s currently under fire for unveiling the name of her new fashion house, Logan. Brooke and Ridge argued that she shouldn’t be allowed to use the name since it was trademarked under Forrester Creations. So, who’s right and who’s wrong in this fight? We have all the reasons for both sides of this argument.
Key Takeaways
- The drama erupted when it was revealed that the “Logan” trademark, previously held by Forrester Creations for decades, had expired over a year ago.
- Once the lapse was discovered, Liam worked to secure the trademark for Katie’s new fashion house, while Carter tried to renew it for the Forresters.
- The professional dispute became deeply personal when Brooke told Katie that she’s a nobody in the fashion industry.
- Brooke argued that she built the Logan legacy through her hard work.
- Katie maintained that she never changed her name through marriage, making her the original Logan.
Why Katie Should Use the Logan Name
Katie (Heather Tom) has been a Logan for much of her life. That’s different from her sister, Brooke (Katherine Kelly Lang), who was always seen as a Forrester through marriage. She’s also worked under the Forrester umbrella for nearly 40 years.
Katie argued that she’s the “OG Logan,” which gives her every right to use the name. She named her fashion house “Logan” to honor her family and their legacy. However, Brooke sees it as a professional threat.
As a longtime PR manager at Forrester Creations, Katie helped create the “Logan” identity. She mentioned that she helped keep Brooke relevant in fashion magazines and billboards. Brooke is where she is today because of her sister’s help.
Additionally, the “Logan” trademark had expired, allowing Spencer Publications to use it without restriction. Katie and her team secured the trademark after Forrester Creations failed to renew it. Because of this massive oversight, Katie had every right to use it.
Meanwhile, Katie’s husband, Bill (Don Diamont), argued that she needed to step out of the shadow of the Forrester family and establish her own brand. He believes she can succeed on her own, given her long-standing experience in the fashion industry.
Why Katie Shouldn’t Use the Logan Name
Using the Logan name can lead to brand confusion. Brooke and Ridge argued that Brooke is known worldwide as a “Logan.” Having a second Logan in the fashion industry can create confusion among buyers.
The Logan trademark was previously held by Forrester Creations under the “Logan Designs” entity. People could easily mistake the Logan fashion house for the “Logan Designs” brand that was successful under the Forrester umbrella.
Yes, Katie is a Logan. But she’s also now a Spencer. She just remarried Bill. Rather than using the Logan name, she should’ve created a fashion house called Spencer Fashions, which would still ruffle feathers but wouldn’t cause a legal war.
Since Katie previously worked as the head of PR for Brooke and Hope (Annika Noelle), using the same name could be seen as a violation of professional ethics or a conflict of interest. Carter could file a lawsuit against Katie and her fashion house on the basis of this argument alone.
Some have also argued that Katie is trying to capitalize on the fame of Brooke and Hope in the fashion industry. Hope is also a Logan who’s associated with her Hope for the Future line. Who will B&B’s Hope side with, Katie or Brooke?
Now that you’ve seen all the sides to this argument, what are your thoughts? Do you think Katie should use the Logan name? Sound off below in the comments section.
