The Holiday Touchdown universe is expanding. Hallmark is continuing its collaboration with the NFL with a new Christmas movie that’s in the works.
A Bills’ Love Story
On Monday, May 19, Variety broke news that Hallmark has cast Holland Roden, Matthew Daddario, and Tony Danza for its new film, Holiday Touchdown: A Bills’ Love Story. This is the follow-up to Holiday Touchdown: A Chiefs’ Love Story, which starred Young and the Restless alum Hunter King and Tyler Hynes.
Due to the success of the first film, the network wants to expand the Holiday Touchdown universe. Each film will have a different all-star cast and love story. This new film will premiere during Hallmark Channel’s “Countdown to Christmas,” which is heading into its 16th consecutive year.
The movie will also include guest-starring appearances from coach Sean McDermott, running back Ray Davis, defensive end DeWayne Carter, wide receiver Joshua Palmer, and safety Damar Hamlin, just to name a few. Other cameos include Bills announcer Chris Brown and legendary athlete Jim Kelly. According to the report, filming started on Monday in Buffalo, New York.
READ THIS: Review of Holiday Touchdown: A Chiefs love story.
Will It Work?
Holiday Touchdown: A Chiefs’ Love Story was created after the public interest in Taylor Swift and Travis Kelce’s romance. However, the movie was not directly inspired by their relationship. The Bills family has famous ties. Actress and singer Hailee Steinfeld is engaged to Josh Allen, who also plays for the Buffalo Bills. He popped the question in November 2024, reports People.
Holiday Touchdown: A Chiefs’ Love Story broke records when it premiered in November 2024, reports Chiefs Kingdom. It was the most-watched movie on cable television in 2024, amassing 3 million viewers and surpassing most college football games. The first movie featured cameos from the Kansas City Chiefs players and Donna Kelce.
MORE: Find out Hunter King’s surprising Taylor Swift connection.
Hallmark is hoping to cash in on the Holiday Touchdown franchise. This could be a huge creative risk for the network, as it could reveal the franchise’s future. What are your thoughts on this new movie? Do you think it’ll be a hit? Let us know in the comments section below.
