Secret Lives of Mormon Wives is dominating in ratings. The show dethroned The Kardashians as the most popular original series. Execs are planning a takeover of Hulu and ABC.
Key Takeaways
- Secret Lives of Mormon Wives is a hit on Hulu.
- It’s more successful than The Kardashians.
- Execs want to continue with their plans for promoting the series and producing spinoffs.
The Kardashians’ Reign Ends
Since 2007, the Kardashians have dominated ratings. However, their reign has come to an end, according to a report in The U.S. Sun. The Secret Lives of Mormon Wives became a smash hit since it premiered in September 2024.
Hulu wants to all all in with its marketing plans. An insider close to production says this show is now their “top priority” since the viewership for Season 7 of The Kardashians has declined.
“The execs currently hold a higher regard for Mormon Wives and have made it clear it’s their top priority with unscripted programming,” an insider told the outlet.
Hulu doesn’t release the numbers. However, the insider claims Secret Lives has surpassed The Kardashians in popularity and numbers. Execs are planning a takeover plan, which could include crossovers and spinoffs.
“The Mormon Wives are getting crossover deals that benefit that franchise, and they’re getting the best advertising push vs other unscripted shows, including The Kardashians,” the insider added.
Mormon Wives Take Over ABC
The Secret Lives of Mormon Wives has already taken over ABC. As previously reported, the network is fully committed to the show. Cast members Jen Affleck and Whitney Leavitt competed on the current season of Dancing with the Stars.
Whitney was eliminated during the semifinals on Tuesday night. Taylor Frankie Paul was announced as the lead of the next Bachelorette. The franchise already shared a teaser during Mel Owens’ season of The Golden Bachelor.
She’s currently filming her season at the mansion in Los Angeles. Fans can expect to see more of the cast members in the near future. It’s unclear what Hulu’s marketing plans include.
Secret Lives of Mormon Wives premiered in 2024. It was initially meant to be a docuseries, but it became an instant success. Since the premiere, the show has released three seasons.
Season 3 premiered this month. ABC teased the reunion, which is set to drop in December. Vanderpump Rules alum Stassi Schroeder hosts the reunion for the first time, as some of the drama has spilled over onto Hulu’s other original series, Vanderpump Villa.
What are your thoughts on a Mormon Wives takeover on Hulu and ABC?
