When Calls the Heart star Erin Krakow shared the behind-the-scenes secrets behind those iconic promotional posters. This is an interesting tidbit for both Hearties and Hallmark fans who want to know how the network creates the magic. It turns out, a lot of work goes into it.
Key Takeaways
- Erin Krakow shared a few BTS shots from her latest promotional poster shoot.
- Those iconic When Calls the Heart posters feature the main cast members against the Hope Valley landscape.
- Hearties got a glimpse at Krakow in action, and it’s nothing that you’d expect.
MORE: Check out the WCTH Season 13 trailer.
Erin Krakow Pulls Back the Curtain on the WCTH Promotional Posters
The promotional posters for each season of WCTH are well-known to fans. Many of the season posters feature Krakow and her co-stars. They’re often set with Hope Valley and the signature church in the background.
Other posters highlight the current romantic pairings, most recently Elizabeth Thornton (Krakow) and Nathan Grant (Kevin McGarry). The latest promotional poster for Season 13 is more focused on the community aspect.
It featured the ensemble cast, emphasizing the show’s focus on Hope Valley. Over on Instagram, Krakow shared how they make those posters come to life. She shared four black-and-white photos of herself dressed as her character.
Krakow captioned the post, “Swipe to see the secret sauce behind our @wcth_tv posters: @svenboecker & co!” The photos showed Krakow sitting atop a covered chair that’s propped up on boxes. The reason is to get the angles and height just right for the poster. It takes a little work, creativity, and magic to bring those posters to life.
Check Out WCTH Season 13 Promotional Poster
On December 28, Hallmark unveiled the Season 13 poster for WCTH. As you can see in the Instagram post below, it features Elizabeth, Nathan, Lucas Bouchard (Chris McNally), Rosemary Coulter (Pascale Hutton), Lee Coulter (Kavan Smith), Bill Avery (Jack Wagner), Minnie Canfield (Natasha Burnett), Joseph Canfield (Viv Leacock), and Charlotte Thornton (Brooke Shields).
While the cast appears together, they were actually photographed individually. There was some serious photography magic happening in the latest promo shots. Despite the individual shots, the warmth that Hope Valley brings shines through in the final edit.
You can see how much creativity, planning, and thought go into each individualized image that ultimately promotes the show. Krakow never gets bored, even after 13 Seasons. The love that she has for the show is felt through the screen.
What are your thoughts on Krakow sharing behind-the-scenes secrets? Do you love it, or are you someone who would rather hold onto that magic? Let us know in the comments section below.





