In this social media-obsessed world, it’s hard for daytime soaps to keep a secret. So when The Young and the Restless decided to break out the big guns for its latest sinful storyline, the show’s producers knew they were going to have to get stealthy. They had to go above and beyond to protect the news that Ian Ward was back. And with a partner in crime to boot. As a result, the need for secrecy became paramount.
Y&R’s Head Writer, Josh Griffith, told Soap Opera Digest, “We’ve got a good group here that knows how to keep a secret.” That’s a good thing because he and his team had to go the extra mile to keep the secret under wraps. After all, “the reveal is going to be too great.”
READ THIS: How Y&R decided Ian Ward would terrorize Sharon and the Newmans.
A few of the tactics the show used to keep the big Ray Wise return news on the down low:
Zenk confirmed that the producers employed some of the same tactics when she first arrived on the show. “So very smart, really,” Wise responded. “It was a masterstroke for Josh [Griffith] to put the two of us together.
READ THIS: Colleen Zenk sets the record straight on Jordan’s return.
Check out the full Colleen Zenk and Ray Wise YR Insider interview below.
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