Multi-Emmy® Award winning television series The Bold and the Beautiful will film in Naples and Capri, Italy, under the creative leadership of executive producer and head writer, Bradley Bell.
B&B Goes On Location
In Italy, B&B’s immense popularity has endured for decades, and the series has filmed there more than in any other foreign country. Five previous Italian shoots have taken place in Lake Como (1997), Venice (1999), Portofino (2002), the region of Puglia (2012), and Rome (2023).
The popular CBS soap is broadcast in Italy on Mediaset’s Canale 5, under the title “Beautiful,” where it has been a pillar of the channel’s daytime line-up for many years. The series is broadcast in over 100 countries and territories worldwide and has also filmed abroad in Abu Dhabi and Dubai (2014), Australia (2007 and 2017), Denmark (2015), France (2014), Mexico (2011), Monaco (2013, 2014, 2016, 2017, 2022 and 2023) and The Netherlands (2014). Additionally, the cast has traveled to do press tours, appearances, and fan experiences in South Africa, Bulgaria, Iceland, Finland, Belgium, Canada, and Greece.
MORE: Find out what you must watch on B&B.
Multiple episodes filmed in Naples and Capri will air in the U.S. this year in July. Audiences in Italy will see the episodes in 2026.
Cast members set to travel to Italy are Katherine Kelly Lang (Brooke Logan), John McCook (Eric Forrester), Thorsten Kaye (Ridge Forrester), as well as Jack Wagner, who played Nick Marone for many years on the series, and who only recently returned.
Fans of the series will be interested to learn that there will be an opportunity to meet the cast at a special public event in Naples at the Castel Nuovo on Saturday, May 31st, from 2 to 5 p.m.
B&B will hire local cast and crew, collaborating with Rome-based Cannizzo Produzioni production company.
Currently in its 38th season, B&B is the world’s most watched daily series, seen by millions of viewers in over 100 countries. Katherine Kelly Lang, John McCook, and the series’ executive producer and head writer, Bradley Bell, have been with the series since Episode One.
