On The Bold and the Beautiful, June 9, Katie swore Will to secrecy on his first day of work. She confessed that Hope joined Logan, which changes everything. Katie made it seem as if Hope were the secret weapon behind Logan’s success. She even went as far as to call Hope a fashion designer. But she’s not. She’s only a creative director.
Key Takeaways
- Will showed up for his first day of work at Logan.
- Katie told him to keep a secret about Hope joining Logan.
- Katie claimed that Hope was a designer, but that’s not true.
Overselling Hope?
Katie (Heather Tom) teased Brooke (Katherine Kelly Lang) about her “hope” for her fashion house. She’s holding onto that hope. Literally. Hope (Annika Noelle) joined Logan.
On Tuesday’s episode, Katie told Will (Crew Morrow) that he had to keep a secret from everyone, including Electra (Laneya Grace), about Hope joining. Will was so shocked, he didn’t know what to say. Katie made it seem like Hope was a designer and the secret weapon behind their success.
However, she was mistaken. Hope served only as the line manager, spokesperson, and brand concept creator for Hope for the Future. Her line at Forrester Creations succeeded because she was backed by designers like Thomas (Matthew Atkinson) and Zende (Delon De Metz).
Hope is only responsible for the creative direction, vision, and messaging behind her brand. She couldn’t pick up a pencil and sketch even if she had to. To offset Hope’s lack of design skills, Logan has brought in her brother, Deke (Harrison Cone). While Deke provides the actual sketching and designing talent, he’s still new to the fashion industry.
Logan Relying on Hope?
Tuesday’s scene suggests Logan may be heavily relying on Hope’s name. The fashion house is already falling back on its previous mistake. Katie and Bill (Don Diamont) used Eric’s (John McCook) name to bring attention to their fledgling fashion house.
Eric is a renowned designer. Now that Eric has returned to his family’s business, Logan is left with zero fashion veterans to mentor their creative team. They need a strong creative team capable of producing multiple fashion lines.
Hope cannot legally bring her Hope For The Future sketches or patterns to Logan. Those remain part of Forrester’s intellectual property. What Hope also doesn’t realize is that she’s now under two contracts for two competing fashion houses.
While Hope and Deke give Logan a baseline identity, the company needs to aggressively poach additional designers and production specialists to survive the fashion wars against Forrester Creations.
However, Katie agreed not to poach any more from the Forresters. Zende’s jump to Logan could give it the creative balance that it needs.
