The Bold and the Beautiful premiered 39 years ago. In honor of the CBS soap’s anniversary, B&B has some big news for fans. The show is launching a global streaming app.
Key Takeaways
- The new B&B streaming app is called BBTV.
- What soap fans can find on the app.
- Brad Bell speaks out on the exciting news.
B&B Is Giving Fans What They Want
For the longest time, B&B fans have wanted a way to rewatch old episodes of the show. Well, now they can.
BBTV will feature 37 seasons of the show, totaling over 9,000 episodes. The 38th season will be added when it becomes available. B&B has a deal with Paramount+ to air the current seasons of the soap.
“The multi-Emmy-winning daytime drama, currently filming its 39th season, is opening the vault and launching a new streaming digital platform and B&B destination, BBTV (boldandbeautiful.com), to fans worldwide on March 23, 2026,” reads part of the official press release.
Along with old episodes, BBTV will also feature never-before-seen content, including cast auditions, cast party footage, behind-the-scenes videos, and talent interviews. One example of this content is Katherine Kelly Lang’s 1987 audition for the role of Brooke.
The app even includes the 2016 documentary Becoming Bold and Beautiful, which was made when B&B filmed in Monte Carlo.
“BBTV is not just a streaming service, it’s a heartfelt love letter to our viewers. Featuring over 9,000 written episodes that honor character development and narrative continuity, all woven into a global fan community like no other,” expressed B&B executive producer Brad Bell, son of the show creators William J. Bell and Lee Phillip Bell.
The new subscription app will be available worldwide, as B&B has become a global phenomenon thanks to filming in various international locations. BBTV goes live on March 23 to help celebrate the 39th anniversary of the CBS soap. It is available on streaming devices.
MORE: Morgan Fairchild shares untold stories from her career and B&B return.
