Soap Opera Ratings Race: THIS Soap Continues Decline?!

The soap opera ratings race for the week ending August 12 saw another record low for The Young and the Restless in the female 18-49 demographic.

While Y&R maintained it perpetual number one ranking, it pulled in only 4,441,000 households on average, down 150,000 from the week before and 382,000 from the same time last year. In the 18-49 women’s demo, the soap garnered 546,000 viewers, down 26,000 from the previous week and 168,000 from the previous year, setting that record low.

Sister soap The Bold and the Beautiful had a mixed week. Overall, it pulled in 3,721,000 households, up 92,000 from the week before, but down 94,000 from the same time last year. In the women’s 18-49 demographic, it garnered 507,000 viewers, but lost 29,000 from the week before and 74,000 from the year before.

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ABC’s General Hospital also had a mixed week, pulling in 2,526,000 households overall. However, it was down 63,000 from the previous week and 29,000 from the same week last year. The only demographic that saw any gains for GH was women 25-54, in which it was up 41,000 viewers from last year. However, it lost 4,000 viewers from the week before.

Days of Our Lives did not air the week ending August 12 due to the Summer Olympics broadcast on NBC. However, it usually sits in fourth place overall of the four remaining soaps.

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