Soap Opera Ratings Race: Mixed Numbers Return After An Upswing

The soap opera ratings race for the week ending September 15 show that the good news most soaps experienced earlier in the month seems to have fallen by the wayside.

Days of Our Lives
Days of Our Lives (DOOL) was finally seeing increased numbers after a dismal year, but that seems to be over–at least for now. The nearly 52-year-old soap garnered 2,153,000 viewers on average overall, down 46,000 from the week before and just 4,000 from the year before.

DAYS was also down from both the prior week and year in all three coveted female demographics.

The Bold and the Beautiful
The only soap to see increased numbers from the week before was The Bold and the Beautiful (BB), garnering 3,582,000 viewers on average overall, up 91,000 from the week before, but down 170,000 from the year before.

B&B also made gains from the previous week in all three women’s demographics.

General Hospital
General Hospital (GH) continued to perform well in the demographics, but didn’t do much better overall. It garnered 2,429,000 viewers on average, down 33,000 from the week before and 103,000 from the same time last year.

While it lost viewers with women 18-49 and 25-54, it ranked number two with women 18-49 and 18-34, which is not common.

The Young and the Restless
The Young and the Restless of course remained at number one, pulling in 4,354,000 viewers on average overall, down 56,000 from the week before and a whopping 398,000 from the year before.

However, Y&R did make gains from the previous week with women 18-49 and 25-54.

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