Bored In The Boardroom? How Fans REALLY Feel About Soap Business Stories

Fans watch soaps for love, romance, adventure, family, and… boardroom shenanigans? Just how thrilling is it to watch your favorites scrutinizing a spreadsheet, sweating out a stock price, or calling around to collect proxy votes for the big board meeting?

Over 10,000 viewers got down to business and let us know how they really felt.

Risky, Frisky Business
Almost half of you, 47%, are open to going along for the ride when it comes to business stories, but only as long as there’s a personal consequence, too.

On The Bold and the Beautiful (BB), the Spectra versus Forrester battle mattered because it meant Thomas (Pierson Fodé) had to choose between his family, and his girlfriend, Sally (Courtney Hope).

On The Young and the Restless (YR), Victoria (Amelia Heinle) and Abby (Melissa Ordway) battling for the top spot at Newman Enterprises is only riveting because they’re really battling it out for the top spot in Daddy Victor’s (Eric Braeden) heart (grinch-size, as it is). Business is just an excuse for personal.

Let’s Go To the Mattresses
Business brings out the worst in people, cheer 37% of the audience, and that brings out the best stories.

On Days of Our Lives (DOOL), Kate (Lauren Koslow) trying to protect her business is what got Theo (Kyler Pettis) shot, and led to Chad (Billy Flynn) going off on the woman he considered almost a mom, and throwing her out of the house. That’s good soap!

Technical Difficulties
Who cares, it’s all too technical to follow, lament the minority 15%. I shouldn’t have to read the Wall Street Journal to find out what’s going on with General Hospital’s (GH) two Jasons, and whose money is whose.

I don’t care about money, I care about Jason (Steve Burton). And Drew (Billy Miller). And Sam (Kelly Monaco). Less balance sheets, and more hitting the sheets, please.