On Days of our Lives, Lisa Rinna’s Billie Reed once ran her own cosmetics company, Countess Wilhelmina, and now the actress is dipping into the beauty business herself.
Lisa Rinna — All Business
A story in Forbes details the actress’s new Rinna Beauty brand. Of course, Rinna’s lips have long been one of her defining features and she’s thrilled that she can put them front and center as part of her new business.
“This was always a dream of mine and a passion,” Rinna said. “I had my lips done when I was 24 years old. I always call myself ‘the lip pioneer’ which is so silly and fun and stupid and funny. Why can’t I make money off of this? Why can’t I build a brand?”
While it’s been a dream of hers for a long time, she noted how things kept falling through and she couldn’t get the business going.
Currently, a star of Real Housewives of Beverly Hills, Rinna noted the COVID-19 pandemic allowed her the time and focus to get the business off the ground.
“It takes a lot of time to create a brand and obviously we were doing it right before Covid hit,” she said. “We just kept doing. We just kept going. I know what I love in a lipgloss, in a lipstick and a liner. I’m very specific. So I think that being in Covid, going through all of that, making sure I got exactly what I wanted in my brand because again, I’ve worked with so many makeup artists and people over the years. I know what I like and I know what works.”
The popular actress also revealed why she wanted to have her lips done in the first place. “Who knows why I wanted to have big lips? I know why! Because I saw the movie Beaches with my girlfriend and we saw Barbara Hershey and she had these gorgeous lips,” she told Forbes.
“I’ve always been obsessed with lips, I don’t know why. Because my lips have had their own career, it just seems like the normal path to take to create a lipstick line. It seems like a no brainer to me.” The Rinna Beauty brand will be releasing a whole line of lip plumpers and lip enhancers.
It’s been three years since we last saw Rinna on the DAYS canvas, but with Kate having some issues lately, doesn’t it seem like time for Billie to return to Salem to help her mom? Stay tuned! Days of our Lives (DOOL) airs weekdays on NBC. Check your local listings for airtimes.