In New York, the largest TV market in the country, Days of Our Lives will be switching its time slot.
Instead of airing at 1 pm, which DAYS has done as far back as anyone can remember, it will now air during the noon hour beginning on January 16. While this may seem insignificant at first glance (well, to anyone outside of the New York area), changing a time slot is rarely, if ever, a good sign of faith in a show.
In the past, some beloved soap operas that have gone off the air were first moved around the daytime lineup. It usually means it isn’t generating the ad revenue needed and a network wants to see if it will fare better elsewhere – or perhaps put something that will do better in that usually lucrative time slot.
The timing of this news comes on the heels of the network announcing that they have lured Megyn Kelly away from FOX NEWS — and that couldn’t have been cheap. It hardly seems like a coincidence. Hopefully, she will be a big boon to their pocketbooks and DAYS will stay on the air for many years to come (unless, of course, she’s too big and they want to expand her time on the air).
It didn’t fare as well for CBS when they made a similar move and hired Today Show darling Katie Couric in 2006. She proved not to be worth it and a few short years later, she – and both Guiding Light and As the World Turns – were history.
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