The soap genre could use some good news and CBS has just announced some! The Bold and the Beautiful has been renewed for two more years, through the 2021-22 season.
The Bold and the Beautiful Gets Renewal
“For over three decades, The Bold and the Beautiful has been a cornerstone of the CBS Daytime lineup,” said Amy Reisenbach, Executive Vice President, Current Programs, CBS Entertainment, in a statement. “The show has been a creative and ratings success due to the supremely talented cast, writers and producers that Brad Bell has assembled.
“Of course, none of this would have been possible without BB’s dedicated fans, whose passion for these characters and stories is unsurpassed. We are delighted to be able to continue to offer them a daily look into the romances and rivalries between the Forrester, Logan, and Spencer families.”
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“I am thrilled to dive into years 34 and 35 of THE BOLD AND THE BEAUTIFUL,” said Bradley Bell, Executive Producer. “We are grateful to Amy Reisenbach and everyone at CBS for their incredible commitment to the series. Of course, many thanks to our loyal fans who motivate us every day with their unending passion and enthusiasm.”
BB specializes in love stories and romance set against the backdrop of the glamorous world of high fashion in Los Angeles. The serial has also tackled many social issues including breast cancer, childhood sexual abuse, alcoholism, homelessness, HIV/AIDS, transgender identity, and more.
BB debuted on March 23, 1987. The half-hour series was co-created by the late William J. Bell and Lee Phillip Bell. A success since its inception, BB has won three Daytime Emmys for Outstanding Drama Series. Last year, Jacqueline MacInnes Wood (Steffy) took home the gold for Outstanding Lead Actress in a Drama Series.
Two of the show’s original cast members — John McCook (Eric) and Katherine Kelly Lang (Brooke), who appeared in the show’s premiere — remain with the show today. The Bold and the Beautiful (BB) airs weekdays on CBS. Check your local listings for airtimes.