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New Primetime Soap Ambitions Takes Us Back To Sudsy Glory Days

Ambitions Robin Givens June 18, 2019Ambitions Star Robin Givens/Guy D'Alema

The primetime soap genre is alive and well with the latest sudsy saga to hit the airwaves — Ambitions. This new soap tells the story of the powerful Carlisle clan, a legal dynasty in Atlanta and stars Robin Givens.

Ambitions was created by Jamey Giddens and Will Packer (Jacob’s Ladder; Being Mary Jane). The series stars Robin Givens (The Bold and the Beautiful, Riverdale) as attorney Stephanie Carlisle Lancaster, who is the wife of Atlanta mayor Evan Lancaster (Brian J. White). Soap vet and fan fave Rick Hearst has also been announced as joining the cast.

Giddens says Yolanda Lawrence, a supervising producer at Riverdale who had reached out to Giddens on social media, was impressed with his knowledge and passion for soaps. She asked why wasn’t he writing them himself and then connected him with Packer. Next, Packer invited Giddens to create the bible for Ambitions.

“[Will’s] only mandate was that the show deal with politics and political intrigue,” Giddens tells Soap Hub. “‘Ambitions’ is a great term for all the desires and impulses that move our characters throughout the world, what they want in life, and how far they are willing to go.

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“I hope Ambitions will be a love letter to diehard soap fans,” adds Giddens, a devotee of Another World, Santa Barbara, Knots Landing, and The Young And The Restless. “It recalls the soaps I grew up loving but with a more modern sensibility.”

Kevin Arkadie (The Shield) joins Giddens as executive producer/writer on the show, which will address social issues.

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