Call it a case of life imitating art. Actress, author, and television personality Lisa Rinna, who’s played cosmetics queen turned super spy Billie Reed on Days of our Lives on and off since 1992, has officially launched her own line of lipsticks, lip liners, and lip glosses.
Lisa Rinna Launches Rinna Beauty
The line, dubbed Rinna Beauty, made its official debut on Cyber Monday – and it’s release has been nearly a decade in the making. Rinna teased her products back in 2019 during BravoCon, then revealed the full details in September of this year.
In a press release, Rinna styled herself, “the lip pioneer,” and explained that, “my new line embodies everything that I’ve ever known and learned in my life, whether I’ve been on camera or off.
“Rinna Beauty is me, and I’m so gratified to now share that with people interested in makeup, style and looking and feeling their very best.”
Among the products currently on offer are lipsticks in three shades (Rose All Day, Troublemaker, and Pucker Up, Bitch!) and glosses also in three shades (Dancing Queen, No Filter, and Guilty Party). The lipsticks retail at $22 each and the glosses at $19 each.
There is also an “all-in-one” option called the Icon Lip Kit which comes in three editions – Legends Only, No Apologies, and Birthday Suit. Each kit contains a lipstick, a gloss, and a liner. It retails for $45.
For concerned customers, Rinna assures that her patented formulas are cruelty-free, 100% vegan, and free of parabens, sulfates, and phthalates. The full range of Rina Beauty products can be found on its official website: rinnabeauty.com
As an actress, Rinna is best known for her three-year turn on DAYS, as well as her stints on Melrose Place (ex-Taylor McBride) and Veronica Mars (ex-Lynn Echolls). She has starred in the reality series The Real Housewives of Beverly Hills since 2014. Days of Our Lives airs weekdays on NBC. Check your local listings for airtimes.