From the very beginning, when Chris and Nancy Hughes wished each other “good morning,” soap opera viewers knew that the Hughes family was the heart and soul of As The World Turns. That would be true f…
Liederkranz Hall: The Studio Address of Many Legendary Soap Operas
Warner Brothers. Metro-Goldwyn-Mayer. Paramount Pictures. 20th Century Fox. Liederkranz Hall. The first four are well-known studios that brought some of the most famous moving pictures to life. And th…
Harding Lemay: The Education of A Writer Into A Soap Opera Legend
Harding Lemay is regarded as one of soap opera’s greatest writers, and his work on Another World in the 1970s is arguably some of daytime’s finest. Prior to his death in 2018, Lemay reminisced about h…
One Life To Live Creator Wanted Viewers To Examine Their Prejudices
In 1968, One Life to Live forced its viewers to examine their prejudices by presenting a daring and revolutionary story. Carla Benari, a white woman who was dating a white man, also found herself attr…
Special Report: The Evolution of the Soap Opera Press and A Look To The Future
Soap operas had been around for nearly 40 years before anyone started seriously writing about them. There would be an article here or there or some dire warning thesis about the “harm” that soaps were…
Exclusive: Catching Up With Daytime Emmy Winner, Soap Vet Gregg Marx
Gregg Marx’s first foray into the soap world was as a member of the Horton family on Days of our Lives. He took over the role of Julie’s beloved son, David Banning, in 1981 after popular actor Richard…
The History of Procter & Gamble’s Soap Opera Involvement: Part Three
The story of soap opera, from its beginnings on radio through the success of television, is very closely associated with the Procter & Gamble name. But what started on radio eventually made its wa…
The History of Procter & Gamble’s Soap Opera Involvement: Part Two
The story of soap opera, from its beginnings on radio through the success of television, is very closely associated with the Procter & Gamble name. It’s a combination of having the right team in p…
The History of Procter & Gamble’s Soap Opera Involvement: Part One
The story of soap opera, from its beginnings on radio through the success of television, is very closely associated with the Procter & Gamble name. The Soap Opera Company Robert Wehling, a former …
Soap Opera Families We Miss: Santa Barbara’s Powerful Capwell Family
When Santa Barbara premiered in 1984, it was a different kind of soap opera. Sure, it had all the features of a typical soap: personal relationships, intrigue, romantic entanglements, emotional and mo…